8 Tech Tools for Real Estate Agent and Broker

featured posts, real estate, real estate technology  /   /  By junjieshi

If you are a real estate agent or broker, you have one goal in mind. You want to close deals as efficiently as possible. In the old days, it was hard to be efficient, but that is no longer the case. Now, you have multiple pieces of technology available. This makes it easy to close more deals in a shorter period. Check out some of the best tech tools available. Then, add them to your real estate business.

1. Use a Website to Increase Exposure


Renters and buyers use the internet to find homes and apartments. If you don’t have an online presence, you are going to miss out on lots of opportunities.

You’re probably thinking, “I list my properties on real estate websites, so I’m covered.”

While listing your property on a real estate website is a good start, you also need your own site. Your site will be all about the properties you have to offer. You can also include important information about your company, along with an opt-in form people can fill out to get more information.

You don’t have to hire someone to create your website for you. Use a tool like Wix, Weebly, WordPress, or Squarespace to create your site. Choose a template and add the text. Then, add an opt-in form from AWeber or MailChimp.

If you do need some help, you can hire a freelancer on Freelancer.com or another site. That will make it even easier to get real estate agent site up and running.

2. Get Even More Exposure with Social Media


Real estate agent and broker need a strong social media presence, as well. You can show off new properties, interact with potential renters, and collect leads on social media.

Use Pinterest and Instagram to showcase pictures of the property. Both are popular with real estate agents and brokers because pictures sell.

Use Twitter to make quick announcements and share information, and use Facebook to interact with your audience and make some strong contacts.

If you use all of the social media networks correctly, you will collect lots of leads for your real estate business.

3. Use an Online Calendar for Planning


Between meetings, appointments with renters, and seminars, your day-to-day life can be really hectic. Make it easier with an online calendar, like Google Calendar. The calendar is on the cloud so you can access it with any device that is connected to the internet.

You can also share the calendar publicly so your colleagues or prospects can see it.

On top of that, you can invite people to your Calendar event. For instance, you can invite a prospect to a walk-through at the property.

4. Use Google Drive or Dropbox for File Storage and Sharing


With so many documents and files, it is easy to get overwhelmed. You can make things much easier for yourself by going with a cloud storage platform, such as Google Drive or Dropbox. Both allow you to store and share files for free. Once you get your files in one place, it will be easy to find what you’re looking for quickly. This will boost your efficiency.

5. Get More Out of Your Emails


You send a lot of emails every day, and that can get tiresome. Make things easier by using some helpful tools.

HubSpot has a lot of useful email tools. The HubSpot Sales Free Chrome extension lets you know when people open your emails. You’re also notified when people click on the links. In addition, the extension has a contact information sidebar. It opens up when you open an email. Then, you will see your past contact history, mutual connections, social media content, and more.

You can also use HubSpot email software to grow your email list and send tailored emails. That is a great option if you are collecting leads.

Grammarly is another important email tool. Typos and grammatical errors make you look unprofessional, and you can avoid that problem with the Grammarly on Chrome extension. This free extension corrects writing errors so you send out professional emails every time.

6. Have a Chatbot


If you want to boost your efficiency and close more deals, a chatbot, like Apartment Ocean, is also important. Your chatbot will integrate right into Facebook Messenger. Then, you can use it to interact with potential renters. It can take their information, show them properties, and pass leads onto you. Then, you will have qualified leads in your email inbox, waiting for you. This is a great way to fill up your apartments and homes much faster. Plus, renters and buyers like the idea of getting property information without picking up the phone.

7. Save Time Scheduling Meetings with x.ai


It can seem like agent is pulled in lots of different directions. Everyone wants to have a piece of your time, and it’s hard to make it all work. You can make it much easier by using x.ai. This personal assistant schedules your meetings for you. It emails the attendees to find out what time and location work best for them. This personal assistant analyzes your calendar and schedules the meeting. When it’s all over, you get an invite to the meeting. This takes the pressure off your shoulders and makes it easy to remain efficient in a fast-paced working environment.

8. Use DocuSign for Efficient Document Signing


As a broker or an agent, you are responsible for delivering and collecting documents. In the past, you had to mail documents or meet with renters or buyers in person. Now, you can use a service like DocuSign to deliver documents and collect legally binding e-signatures. This makes it mu
ch easier to fill properties. You can spend less time mailing and more time finding great properties for renters and buyers.

While you don’t have to use all of the technology listed, the more you use, the better your results will be. Start adding different pieces of technology and measure your results. You will be surprised by how quickly your business improves when you get some help from technology.

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